Even though customers face challenges from rising borrowing rates, Adobe predicts a somewhat stronger rise in online purchasing this year. According to a research report from UBS analysts,

Adobe Digital Insights expects online holiday spending to increase by 4.8% this year compared to 3.5% last year. Even if that growth is still far below the levels of 2021 and 2020, 

It shows that consumer spending is enduring despite macroeconomic challenges. Nevertheless, Adobe anticipates deeper discounts compared to last year,

And most survey participants indicated that offers are crucial to their holiday shopping.

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